The need to make some further money, mixed with our collective conscience poking at us to be extra sustainable, has led to a increase within the reselling market.

Take Depop. The peer-to-peer purchasing app’s $62m (£48m) funding is proof the demand is firmly there for the business to proceed to develop.

After all, reselling is nothing new – eBay has been round for what looks like without end, and websites like StockX, which lets customers resell hard-to-get merchandise, have obtained big backing in recent times. Depop’s area of interest, nonetheless, is that its demographic of millennials are after classic, deadstock and on a regular basis items greater than they’re, say, the newest buzz model.

Depop capabilities like most social media apps, permitting customers to scour by means of outcomes based mostly on customised searches, hashtags and curated pages to discover a discount – a lot simpler than going to the native classic store within the hope of discovering one thing first rate.


For the client, one of many professionals is coping with folks of an analogous age and never a faceless organisation that simply needs extra money. Others get pleasure from figuring out that they’re serving to the vendor, who, very often, is eliminating undesirable garments to tide them over till payday, relatively than construct a enterprise.

That being stated, for a lot of, Depop has grown right into a platform that has the potential to make them some actual cash. Some have utilised the platform so proficiently that they’ve constructed a full-on enterprise out of promoting garments on-line.

Harry Adorian (@adorjan) is one such individual. He’s constructed a following of 10,000 folks thus far and prefers utilizing Depop to promote his garments over different websites. “eBay is such an enormous marketplace for all ages and all nations, which makes it a lot tougher to search out traits. The market on Depop is far typically youthful and cooler.”

Considering of stepping into the sport your self? With the assistance of among the website’s high sellers, we’ve pulled collectively the final word information to promoting on Depop efficiently.


How To Get Followers On Depop

Be Energetic

For as soon as, you shouldn’t really feel responsible about infinite scrolling. Being lively on Depop might help you get your web page seen. If you’re not itemizing your undesirable gear, hunt round totally different communities on the location and comply with profiles promoting items much like your individual. Hop on the discover web page too and see what’s catching the attention of the curators. It will assist make your merchandise as attractable as attainable.

Be Good

It’s easy – and must be a given – however be well mannered. Adorian claims it’s one of many key issues that units his store aside. “An enormous approach of rising is simply to be very nice. Good messages, be responsive, be understanding and be affected person.’ @101vintagestore proprietor Kirsty – who boasts over 29,000 followers – agrees, saying she “values customer support extremely” which has led to a lot of repeat clients.


Get Constant

How your picture is photographed is all the things. Ask totally different folks and so they’ll offer you opposing solutions for what works – on physique, flat lay, shiny colors, minimalism. Fact is, there’s no recipe for fulfillment. Nonetheless, you may up your probabilities by making certain that your product is framed clearly so it’s simple to digest on the primary look. Purpose to create a constant fashion in order that your store window – your profile web page, on this case – appears neat {and professional}. This may even make it easier to get to the ‘discover’ web page, which locations your merchandise in entrance of hundreds of potential consumers.

How To Promote On Depop

Optimise Your Caption

The picture of what’s up for grabs does the speaking, however the caption will ship it to the proper folks. The secret is to not oversell – use phrases that individuals are going to seek for first like ‘classic’ or ‘pre-loved’, and be informative. Typically folks will seek for the scale from the outset so be sure to’re particular on how the piece suits and add every other notes you’d need to know in case you have been shopping for it.

Add In Bulk

@JoeBuckVintage, now a Depop ‘High Vendor’, explains that he has seen success in “refreshing objects as a lot as you may and itemizing in massive portions”.

The concept right here is that you simply’ve supplied a variety for guests as soon as they’ve hit your profile. Consider your web page as a bodily retailer – you wouldn’t financial institution on one piece working for everybody, so give choices and be prepared to package deal them right into a deal ought to somebody be enthusiastic about buying a couple of piece. If you wish to be further savvy with bulk importing, reap the benefits of when Depop affords zero promoting charges to avoid wasting further money.


Be Intelligent With Timings

Streetwear vendor Koye (@mojokojo) says that the night (between 7-9pm) is the proper time for promoting, and just about everybody agrees. It’s a commonsense name that’s simple to miss – record your merchandise while you’ve acquired the largest viewers attainable. Within the night, you might have a captive viewers of individuals again from work and college and are most probably scrolling.

Harry Adorian uploads “as soon as per week, often on a Thursday night, or simply earlier than payday” to service folks after they can afford it. Being constant appears to work for @101vintagestore too. “Night uploads day by day, 15+ objects and ideally extra – and a very good mixture of worth factors and types for everybody” is an effective place to begin.

Be versatile

That sweatshirt might need as soon as price you £60, however sadly, you must be sincere with your self in the case of reselling. Don’t see it’s a unhealthy factor – worth your merchandise realistically and also you’ll create extra demand than by beginning too excessive and scaring folks off. Kirsty of @101vintagestore agrees. “Everybody appears to look to promote the massive manufacturers and loud objects at excessive costs, however we will’t all afford a £100 sweatshirt. Look to supply primary objects that everybody needs to put on and which you can worth low.”


Package deal Issues Effectively

Your efforts shouldn’t cease as quickly as the cash hits your PayPal account. In order for you folks to evaluate you extremely and look to you once more for extra merchandise, take further care to package deal your product neatly and make it one thing they’re excited to open. Should you can, keep as sustainable as the garments you’re delivery by packaging them in biodegradable or recyclable packing. And comply with Adorian’s lead and encourage your purchaser to do the identical in the event that they’re trying to promote one thing.